This title may seem snarky, but it is deadly serious. What the Israeli Defense Forces call Operation Protective Edge, the deadly assault on the population of Gaza, is the most important war so far in the social media era. And this is being forcefully brought to our attention in ways that are both political and personal, but in any case increasingly difficult to avoid.
And the part about a report from the battlefront? That's
because I don't pretend this is a definitive or even a deep analysis. It is a
quick battlefield bulletin that I hope will get other people to think about
this and chip in their own thoughts and experiences.
From the personal
I have been in half a dozen conversations, actual voice to
voice conversations, over the last two plus weeks which all centered around a
single shared experience. Some friend--an old and dear comrade, or a high
school classmate rediscovered in recent years through the magic of the
intertubes, an in-law or maybe just some amusing Facebook
"friend"--suddenly, unexpectedly, turns out to be a zionist, or
perhaps an I’m-not-really-a-zionist equivocator who tut-tuts po-faced over
Israel's slaughter of the innocents and suggests that it's really all Hamas's fault.
And how did we learn this? By a news story these friends
share, a status report, a comment on a contentious thread. It's jarring, in
some instances actually chilling, to find this deep difference. If we explore
it, even tentatively, in an online thread or exchange of posts, we can feel the
barriers going up. They may not be 20 feet high and made of concrete poured
over rebar but they are real barriers, as real as bannings and unfriendings.
To the political
And these lost or damaged friendships, online or IRL, are,
in one sense, casualties in one front in the war in Gaza. This not a front
restricted to the Raleigh, NC-size, battered hellhole of a ghetto that is both
home and prison camp to 1.8 million Palestinian men, women and children. It is
a global battlefront, one in which many of us are, willy-nilly, combatants.
At the time Barack Obama took office and moved to ramp down
the unjust and unjustifiable occupation of Iraq, there were about 50 million
users registered on Facebook globally. Today there are a billion and a third!
Twitter use wasn't even on the map.
Blogs, with few exceptions, have been correspondingly
diminished as a locale for exchange of news and ideas, while Twitter seems less a
replacement for and more of a compliment to Facebook-style social media. As for
old skool broadcast news and dead-tree newspapers, they are pale shadows of
their former selves. Breaking news comes to more and more people first through
social media, particularly Twitter and Facebook.
I'm not saying this is the first war of the new era, Social
media was how we tracked the Arab Spring. The continued catastrophic fighting
on the Middle East and Ukraine are obvious recent examples.
But this war is one where the battle for public opinion is
paramount. Israel is has been exceedingly nervous about social media for quite
a while now and devotes considerable effort to promoting her foreign policy on
it, though expending only a fraction of the total money it drops on other parts
of its coordinated influence buying, lobbying and manifold other public
relations (PR) efforts.
Still, those running Israeli social-media efforts, whether
in the IDF, the foreign ministry or government-funded think tanks, are faced
with a horrific problem. Israel's armed forces, among the largest and best
equipped in the world, are engaged in a brutal assault on a poorly armed
militia—and on everybody who lives in the same high-security prison camp with
them. The photos of shattered children, mourning families, burning power plants, whole neighborhoods
reduced to rubble tell a story very different from the one Israel has been
promoting.
My neck of the FBosphere
I spend too much time on Facebook and I have a mess of FB
"friends." True, many rarely post or even remember they are on.
Others have been steered out of my line of sight by restrictive FB algorithms.
As a result, most of the people whose stuff I see regularly tend to be folks
who share my politics to one degree or another.
And I have found an intense spontaneous response to the
assault on Gaza. Comrades and friends around the country have taken up the
question in large numbers, posting and linking frequently. In fact, there have
been more pleasant surprises, folk I hadn't really expected to see jump in on
something like this choosing to stand up, than the disappointing moments I
mentioned above.
I certainly have ramped it up, and, in doing so, have tried
to develop a more systematic approach, which I will detail in another piece. A
couple of my links to articles on the origins of this attack have been shared
by dozens of people. And naturally I've tried to promote demonstrations and
other protests, and share reports on them.
Israel's strategy
I mentioned the importance the Israeli state and
establishment and allied organizations globally place on this battle. The Hebrew
term "hasbara" means explanation, but has come to have connotations
of PR or propaganda. The IDF maintains a Hasbara War Room (and has for over a
year) where college students fluent in a variety of languages sit at 400
computers pretending to be something other than paid advocates of the official
Israeli line. Trolls, in other words. Some argue points. Some seek to disrupt
threads with ad hominem attacks and nonsensical claims. Some are "concern
trolls" who express sympathy for the Gazans and go on to urge capitulation
to Israel as the only practical option.
Of course, most of the defenders of Israel one finds on the
net are not necessarily paid or sitting in a "war room." Rather they
are individual zionists who feel their cause passionately and put it forward
with varying degrees of coherence. The arguments do have a certain sameness to
them, though. This was masterfully summed up six years ago, by the anti-zionist
website Jews sans frontieres who lay out a four point template for pro-Israel argument:
1. We rock
2. They suck
1. We rock
2. They suck
3. You suck
4. Everything sucks
4. Everything sucks
Besides being extremely funny, in the "If you see me
laughing, well, I'm laughing just to keep from crying" sense, it touches
on something very profound. Israel's minimum program is to get people to turn
their heads away from the suffering of the Palestinian people. Israel holds the
military whip hand. If global public opinion doesn't bring pressure to bear on
their government and on the US government, Israel's main enabler, they can keep
committing these crimes indefinitely.
The Palestinian side
So in a sense our job is to keep the suffering of the
Palestinians front and center. Supporters globally have been doing this
in recent weeks, but let's not forget that we are functioning as allies of
those who live on the real life battlefront.
There are no 400-computer war rooms under
central government direction in Gaza (or anyplace else) but there are people with cell phones who
can take pictures and post reports, and they have truth on their side. I was reminded of this by a courageous young woman from
Ramallah with whom I've had several on-line exchanges on Facebook, We'am Hamdan
has been promoting the Palestinian cause on the internet since long before the
assault on Gaza, "because the conflict affects my being
as a Palestinian living in the occupied territories of the West Bank."
We'am works with an informal crew in Gaza and the West Bank who had a brilliant idea. They started a Facebook page entitled Humans of Palestine. The name tells the story—it was based on the hugely popular internet phenomenon Humans of New York, which couples a snapshot of a person or two and a comment about their life in their own words.
We'am works with an informal crew in Gaza and the West Bank who had a brilliant idea. They started a Facebook page entitled Humans of Palestine. The name tells the story—it was based on the hugely popular internet phenomenon Humans of New York, which couples a snapshot of a person or two and a comment about their life in their own words.
The idea of the page was to reflect the dreams of Palestinian people and their daily lives. But since the offensive started, the page aims at restoring the humanity that is often stripped away when Palestinians are reduced to calculative deaths, forgettable names, and burned and mutilated bodies, rather than people who shared loved ones, stories, dreams and aspirations.
This is a goal that I, for one, intend to
learn from and to promote in my little section of the battle front.
Is it worth it?
We'am Hamdan can have moments of self-doubt about the value
of her efforts. "Sometimes I feel that it's a stupid
virtual battle and it won't change much. Sometimes I feel, No! It's very
important to raise awareness within the international community."
Like her, like many of us, I sometimes wonder how much is
being accomplished. But until I find a better way of tackling the job, I plan
to continue, just as I plan to continue going to demonstrations that the media and the political establishment do their level best to ignore.
One way I hope to do that is with two follow-up pieces to this, one on how I am currently approaching the battlefield in practical terms and one on what happens when, inevitably, the IDF pulls back, leaving ruins in its wake, and Palestinian suffering continues while the world's gaze drifts elsewhere…
I welcome your thoughts on this topic.
Read more!
One way I hope to do that is with two follow-up pieces to this, one on how I am currently approaching the battlefield in practical terms and one on what happens when, inevitably, the IDF pulls back, leaving ruins in its wake, and Palestinian suffering continues while the world's gaze drifts elsewhere…
I welcome your thoughts on this topic.