
This hits gas station owners pretty hard. As a rule they make a profit of 1.5 to 3 cents per gallon -- at best -- on gasoline sales. So if somebody guns it out of the station after topping off the tank with $60 on the pump, they have sell an extra 2-4,000 gallons to make up for it.
And drive-offs can be controlled by demanding pre-payment, like Michael has been forced to do. Station owners face other, less tractable problems. Soaring fuel prices have meant that more drivers are using credit cards to buy gas, because they simply don't have 50 or 60 bucks in their wallets. On top of an initial transaction fee, the credit card companies charge 2-3 percent. In a low-margin, price-competitive business like selling gasoline, that's a nasty bite. The Robinson Oil Corp. of California, for instance, is no mom and pop operation--they own 34 stations. At six of them, credit card fees are the largest single expense, more than rent or labor!
Perhaps the biggest problem of all for station owners is operating capital--they need more. They are paying twice what they did a year ago to fill their storage tanks, but competition keeps the profit per gallon in the same 1.5 to 3 cent range. They just don't have the dough on hand to handle the increased nut. Suppliers resist giving additional credit or stretching out payment schedules, and, as you may have noticed, banks aren't doing much lending these days.
To rub salt in the wounds, the owners have to listen to jokes about how rich they're getting with the higher prices. But thanks to the magic of the free market, the picture isn't totally gloomy. True, drivers are in a world of hurt. True, the small businesspeople who own most of the gas stations are being stretched beyond their limits. But, hey, look on the bright side: Exxon Mobil's take last year was $40.6 billion, the largest corporate profit on record, and they are on track to beat that number this year.
Oh, yeah, company spokespersons announced Monday that Exxon Mobil will be selling all 2,200 of the U.S. gas stations they don't license, but own outright. Just not profitable enough, the company says.
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